Bulky rubbish, waste, cheap materials: pure gold! And so it is, at least in the eyes of many designers. ‘Pure Gold - Upcycled! Upgraded!’ treats rubbish. The focus falls not on solutions for avoidance or reminders about recycling for producers and consumers, but on approaches to processing waste that result in producing a new product.
The international exhibition project presents 76 objects created by a new generation of designers from all over the world who work in an ecological and ethically sustainable manner. They work on solutions to a serious global problem of the present: waste and its processing. Images of the littering of the oceans and gigantic garbage dumps in remote regions of the planet are everywhere. Despite its grave consequences for the global ecosystem, the handling of waste is changing only slowly. Upcycling – the use of already processed material as raw material for new and higher quality objects – raises the awareness for alternative production techniques and contemporary European and non-European design developments. The designs use seemingly inferior raw materials, combine diverse objects in unconventional ways, or creatively process unwanted by-products.
Digital platform as a collaborative network
The touring exhibition is supplemented by the digital platform www.pure-gold.org, where the exhibition is networked with the respective design scene. Local designers, artists and students can engage in practice-oriented workshops with regionally developed upcycling methods. The results will be integrated into the on-site exhibition and made available online as ‘Instructable’ videos. The platform also provides a forum where interested people can gather globally, gain experience and exchange notes.
Europe: Volker Albus, Frankfurt am Main
Latin America: Adélia Borges, São Paulo
North Africa/Middle East: Bahia Shehab, Cairo
East Asia: Zhang Jie, Beijing
Sub-Saharan Africa: Tapiwa Matsinde, London
South Asia: Divia Patel, London
Southeast Asia: Eggarat Wongcharit, Bangkok
Workshops & platform: Axel Kufus, Berlin