Since its implementation by ifa in 1995, the aim of the Lecture Programme of the German Federal Government has been to convey a current and multi-layered image of Germany abroad. ifa supports German diplomatic missions in selecting topics, developing concepts and organising events. In addition, ifa facilitates contacts with distinguished German personalities from science, the media, culture and literature as well as former officials, dignitaries and lawyers. The events, which are mostly public and organised with local partner institutions, are aimed at decision-makers, multipliers, scientists, politicians as well as teachers, students and civil society actors. Speakers often receive the chance to reach a larger public in the form of lectures, interviews, radio broadcasts or television talk shows.