The world’s most reputable country
In Reputation Institute's Country RepTrak evaluation of 55 of the world’s largest countries by GDP, Sweden placed in the number one position. The results are based on more than 58,000 individual ratings among the general public across the G8 economies. The study evaluated 55 of the world’s largest countries by GDP, and reflects the willingness of survey participants to visit, live in, work in, invest in and study in these countries.
With almost universally excellent reputation scores, Sweden is seen as the number one most ethical country with high transparency and low corruption, as well as the country with the most progressive social and economic policies. "I am convinced that this result stems from the fact that our social model creates not only growth but also freedom, equality and security. More and more people understand that inequality is a major obstacle for economic development in the world," commented Sweden's Prime Minister Stefan Löfven.
Following Sweden in the ranking are Finland and Switzerland in the second and third positions, respectively. Among the countries experiencing more severe reputational challenges is the United States, which fell short in perceptions of ethics, effective government and safety.