Germany tops the Nation Brands Index
Germany is the leader in the Nation Brands Index. The international survey carried out every year establishes the image abroad of a total of 50 countries. To determin the winner, in 20 countries a thousand adults post online their personal assessment of the nations surveyed in six different categories: Exports, Governance, Tourism, Investment & Immigration, Culture & Heritage, and People.
After ranking second in 2015 and 2016, Germany was awarded higher scores in all categories this year and attained first place. In particular, German products and the employability of Germans are ranked highest in the world. In the field of governance, Germany ranks fourth after Canada, Switzerland and Sweden. The culture of welcome and the attractiveness of the landscape are the weakest indicators in Germany's profile.
Foreign Minister Sigmar Gabriel was particularly pleased with the results: "People around the world vest their trust in us. With our global engagement, we are trying to live up to these expectations and shoulder responsibility – always together with our European partners."
France and Great Britain took second and third place, respectively. Canada, Japan, Italy and Australia were also among the top ten. The United States slipped from first place in 2016 to sixth place this year.