Up-fuse

Twin Backpack, 2016

plastic bags, Egyptian organic cotton, certified by GOTS,
each 38 x 39 x 15 cm
Series: Twin Back Pack
Photo: Frank Kleinbach, © ifa (Institut für Auslandsbeziehungen)

The backpack is 30 plastic bags fused to create a surface that is rich with patterns and stories. By combining plastic bags from different local brands the designers were able to also capture the visuals of vernacular culture.

Up-fuse is a Cairo-based startup that encourages a sustainable and eco-conscious lifestyle. Founded by Rania Rafie and Yara Yassin in Berlin in 2013, Up-fuse designs and produce bags made out of up-cycled plastic and other environmentally friendly and locally produced materials. Their designs are handmade with unique colors and patterns creating unique designs. The color and pattern design of each product is made from a mixture of fused plastic bags, rendering each product a unique work of art.
Up-fuse involves different NGOs around Cairo who help them collect plastic waste from households in Cairo, clean it and up-cycle it into Up-fuse’s spontaneously colored material Sabi. Currently they are collab orating with the NGO Roh El Shabab in Cairo, where they teach students the up-cycling technique as a craft to encourage underprivileged children to finish their education while generating an income to support their families. A part of their revenue goes back to the NGO to support the youth to engage in a co-education curriculum. Up-fuse are working to encourage the use of eco-friendly and up-cycled materials, merging between up-cycled products, genuine design and social responsibility.

Up-fuse: Twin Backpack, 2016; photo: Frank Kleinbach, © ifa (Institut für Auslandsbeziehungen)
photo: Frank Kleinbach, © ifa (Institut für Auslandsbeziehungen)
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