Hurn, Brian J.; Tomalin, Barry: Cultural diplomacy and nation branding

05/28/14
Category: akpb, länderübergreifend, Neuerwerbung  
Cross-cultural communication

Main subject: Foreign cultural policy + Public diplomacy + Image building + Image abroad + Definition / comprehension of concepts + Concepts + Foreign policy instruments and procedures + Bodies responsible for measures + Theory + Practice + Case studies + United Kingdom + People's Republic of China + Analysis
Aspects: Status / significance + Foreign policies of individual states + Hard power + Soft power + Smart power + Media policy + Information and communication policy