Gienow-Hecht, Jessica C. E.: Nation Branding

04/04/13
Category: akpb, länderübergreifend, Neuerwerbung  
Dimensionen internationaler Geschichte

Main subject: Global + Foreign cultural policy + Image building + Image abroad + Concepts + Historiography + Concepts + International relations theory + Subjects of research + Change + Bodies responsible for measures + Foreign policy goals + Cultural activity abroad + Cultural exchange
Aspects: Political actors + Nongovernmental organizations + International exchange of persons + Superpowers + Alliance policy + Western World + United States + Cold War (East-West conflict) + Ideological-cultural determinants of foreign policy