Dippe, Ben: Der Country-of-Origin-Effekt

10/28/14
Category: akpb, Abschlussarbeiten, Deutschlandbild  
Der Country-of-Origin-Effekt. Länderimage und internationale Markenführung

Main subject: Germany + Industrial products + Advertising + Market access + Foreign countries + Importance / role + Image abroad + Image building + Image of Germany + Models (theoretical) + Case studies + Spain + Argentina + International / country comparison + Empirical analysis + Consequences/conclusions + Marketing + Concepts
Aspects: Theory formation + Communication theory + Product quality + Markets (sales) + Stereotypes
Type of document: Doctoral theses