Aronczyk, Melissa: Branding the nation

02/11/16
Category: akpb, länderübergreifend, Neuerwerbung  
Branding the nation. The global business of national identity

Main subject: Global + Countries and territories + Foreign cultural policy + Public diplomacy + Image building + Image abroad + Importance / role + Cultural factors + National identity + Economic factors + Political determinants
Aspects: International competition + Advisory services + Marketing + Poland + Canada + Spain + Germany + Chile + Estonia + Georgia + Soft power + tourism policy